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6 Unexpected Benefits of Rebranding
It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of...
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5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t...
Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and...
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60-Year-Old Company Experiences a Branding Renaissance
Bringing a 15th-century artisanal flooring solution out of the dark-ages American Tile & Terrazzo was ready for some aggressive growing, but felt their marketing wasn’t up to the challenge. They...
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Succession Planning for Your Website… Before it’s Too Late!
True story #1 A couple of weeks ago, a government-related entity contacted us for emergency big time help. They were referred to us by a long-time client of ours who knew we could help them… if anyone...
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Mobilegeddon: Will Google’s New Mobile-First Algorithm Leave Construction...
Mobile, mobile, mobile… The emphasis on the influence of smartphones in today’s society is old news. It is even highly likely you are reading this right now from your mobile phone. Although a few...
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Building Personality into Construction Websites
There’s a whole range of topics centered on perfecting your brand’s website – from tone to optimizing for mobile devices, to design do’s and don’ts, and more. While these are all extremely important,...
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Terrazzo Goes Viral: Leveraging Social Media to Spur the Growth of Terrazzo...
If you’ve worked with terrazzo in some way, shape or form, you’ve likely grown accustomed to the ebb and flow of its demand. Some years it’s in vogue and some years…not so much. Currently, terrazzo is...
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Don’t Let Website Woes Leave Prospects Questioning if You’re Terrazzo Pros!
If you think your terrazzo business is immune to the rapid technological advances disrupting other industries, think again. Just as we don’t install terrazzo the way we did in 1909, we must also...
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How Video Will Impact Your Business Development Efforts in 2021
For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing...
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How to Drive More Construction Business with Better Home Pages
We spend a lot of time researching, planning, designing, testing, improving, editing, and updating our clients’ construction website home pages. And why shouldn’t we? It is the “main event” and the...
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